ATTIVITA SCIENTIFICA

Lettore PhD. Bălău Mădălina

Universita Danubius Galați

Facolta di Economia

Dipartimento: Finanza e Amministrazione

e-mail: madalina.balau@univ-danubius.ro

Statistica

Report sulle attivita Lettore PhD. Bălău Mădălina

ARTICOLI SCIENTIFICI

Libri CNCSIS pubblicati (CENAPOSS)

Bălău Mădălina, 'Marketing internațional - Curs ID-FR', pp.1-129, Editura Universitatii Danubius, Galati, ISBN:978-606-533-490-8, 129 pag., 2018

Bălău Mădălina, 'Comportamentul consumatorului', pp.1-113, Editura Editura Universitară Danubius Galați, ISBN:978-606-533-454-0, 113 pag., 2017

Bălău Mădălina, 'Cercetări de marketing', pp.1-119, Editura Editura Universitară Danubius Galați, ISBN:978-606-533-447-2, 119 pag., 2016

Bălău Mădălina, 'Marketing', pp.1-134, Editura Universitară Danubius Galați, ISBN:978-606- 533-409- 0, 134 pag., 2016

Bălău Mădălina, 'Tehnica negocierilor în afaceri', pp.1-112, Editura Editura Universitară Danubius Galați, ISBN:978-606-533-448-9, 112 pag., 2016

Bălău Mădălina, 'Motive simbolice, instrumentale si afective in modelarea deciziei de achizitie a unui autoturism', pp.1-299, Editura Zigotto Galati, ISBN:978-606-669-164-2, 299 pag., 2015

Bălău Mădălina, 'Motive simbolice, instrumentale și afective în modelarea deciziei de achiziție a unui autoturism', pp.1-299, Editura Zigotto, ISBN:978-606-669-164-2, 299 pag., 2015

Articolo nella pubblicazione - revisori e redazione con internazionale (BDI rivista indicizzati e / o B +)

Bălău Mădălina, 'Symbolic and Affective Motives, Constrainta and Self-Efficacy among Romanian Car Buyers', Journal of Marketing and Consumer Behavior in Emerging Markets, Nr.1, Vol.9, ISSN:2449-6634, pp.14-29, 2019

Bălău Mădălina, 'The Influence of Market Context on Business Strategy, Competitor Imitation and Operational Effectiveness', Acta Universitatis Danubius. Oeconomica, Nr.4, Vol.11, ISSN:2065-0175, pp.33-40, factor de impact REPEC:.065, 2015

Bălău Mădălina, 'A Theoretical Framework for Integrating Symbolic and Affective Motivations in the Purchase Decisions of Romanian Car Consumers', Euroeconomica, Nr.2, Vol.32, ISSN:1582-8859, pp.119-125, factor de impact REPEC:.07, 2013

Bălău Mădălina, 'The Influence of Motivational Factors on the Romanian Passenger Car Consumer Behavior after the Start of the Current Economic Crisis _ an Explorative Study', Euroeconomica, Nr.1, Vol.31, ISSN:1582-8859, pp.25-31, factor de impact REPEC:.07, 2012

Bălău Mădălina, 'Consumer_ Freedom of Choice and Marketing', Euroeconomica, Nr.3, Vol.31, ISSN:1582-8859, pp.74-80, factor de impact REPEC:.07, 2012

Bălău Mădălina, 'Symbolic and Affective Motivations Involved in the Purchase Decisions of Consumers', Acta Universitatis Danubius. Oeconomica, Nr.5, Vol.8, ISSN:2065-0175, pp.56-64, factor de impact REPEC:.065, 2012

Sasu Constantin, Bălău Mădălina, 'Factors Influencing Passenger Car Consumer Behavior and their Use in the Environmental Public Policy', Euroeconomica, Nr.1, Vol.27, ISSN:1582-8859, pp.20-26, factor de impact REPEC:.07, 2011

Lavori scientifici presentati a conferenze internazionali tenute all'estero

Bălău Mădălina, 'Alternatives to Enculturation of Children into Consumers', Degrowth Conference, Budapesta, pp.1-10, 2016

Bălău Mădălina, 'Testing an Integrative Model of Consumer Choice that Accounts for the Symbolic and Affective Dimensions of Behavior', Consumption, Capitalism and Everyday Life: Understanding the Social Dimensions of the Growth Imperative_ organizat de Center for Development and the Environment (SUM) al Universității din Oslo, pp.1-5, 2014

Bălău Mădălina, 'The search for Purpose and Meaning in Consumer Preferences: Old and New Perspectives on Motivational Determinants', Workshop on Behavioral Economics: Science, Philosophy and Policy-Making, organizat de Fondazione Bruno Kessler și University of Trento, Italy, pp.1-5, 2013

Bălău Mădălina, 'The role of symbolic and affective motivations in the purchase decisions of Romanian car consumers', Sustainability and the Good Life_, organizat de Centre for Development and the Environment al University of Oslo, pp.1-5, 2012

Bălău Mădălina, Ariton Dan, 'The Environmentally Sustainable Consumption Behavior and the Actual Car Consumer Behavior: a Comparative Approach', Conferința: _9th Development Dialogue_, organizată de Institute of Social Studies, University Erasmus Rotterdam, Olanda, pp.1-5, 2011

Tureac Cornelia, Turtureanu Anca Gabriela, Bălău Mădălina, Filip Alin, Grecu Eugenia, 'Organization and Implementation the Technologies of Anti-crisis Management to a Commercial Society', UNIVERSITY of ECONOMICS in BRATISLAVA FACULTY OF NATIONAL ECONOMY FINANCE DEPARTMENT - 12th International Scientific Conference of Finance Department - FINANCE AND RISK, pp.402-411, ISBN:978-80-225-3089-7, 2010

Articoli scientifici presentati a conferenze internazionali detenute all'estero e pubblicati in volumi ISI Proceedings

Tureac Cornelia, Turtureanu Anca Gabriela, Boboc Luciana, Grecu Eugenia, Pădure Gabriela, Bălău Mădălina, 'ACTIVITIES MANAGEMENT ON CONDITION MONITORING OF ENVIRONMENTAL FACTORS', 11th International Multidisciplinary Scientific Geo-Conference and Expo - SGEM 2011 (Surveying Geology & mining Ecology Management), ISSN:1314-2704, pp.1-6, 2011

Lavori scientifici presentati a conferenze internazionali che si tengono nel paese

Bălău Mădălina, 'The limited consumer rationality and the role of environmental cues', 10th International Conference on Economics and Administration (ICEA 2018)/ Facultatea de Administrație și afaceri, Universitatea București, Vol.8, pp.19-31, 2018

Bălău Mădălina, 'Adoptarea autoturismelor prietenoase cu mediul înconjurător în România _ o abordare din perspectiva reprezentanțelor auto', National Doctoral Seminar in Management and Marketing _Mediul antreprenorial european: prezent și perspective_, organizată de Universitatea _Al. I. Cuza_ din Iași, Facultatea de Economie și Administrarea Afacerii, pp.1-5, 2011

Bălău Mădălina, Bălău B., Ariton Viorel, 'The impact of e-commerce technologies on the competitiveness SMSs', International Workshop _Performance and risk of SMSs in regional and global context, pp.1-5, 2009

Lavori scientifici presentati alla conferenza internazionale organizzata da UDJ

Bălău Mădălina, 'Exploring th

Bălău Mădălina, 'Self-efficacy and Individual Performance _ Lessons from Marketing Research', EIRP 2017, Nr.1, Vol.12, ISSN:2067 - 9211, pp.255-259, 2017

Bălău Mădălina, 'How Crowdfunding Works in Romania?', EIRP 2016, pp.300-305, 2016

Bălău Mădălina, 'Rational Choice, Consumer Vulnerability and Empowerment: Diverging Economic Perspectives and Issues for Debate', Danubius International Conference Centre, 8th International Conference on European Integration - Realities and Perspectives, pp.1-7, 2013

Bălău Mădălina, Ariton Doinița, 'Modelling the Choices of Romanian Consumers with Theories of Expected Value in the Context of the Current Economic Crisis', Danubius International Conference Centre, 7th International Conference on European Integration - Realities and Perspectives, pp.1-5, 2012

Bălău Mădălina, 'Influence Factors for Passenger Car Consumer Behavior and Their Use in Environmental Public Policies', _Performante si riscuri ale sectorului I.M.M. in context regional si global_ organizată de Universitatea _Danubius_ din Galați, pp.1-5, 2010

Citando l'articolo su riviste indicizzate BDI

T Andrei, 'ASPECTS OF THE ECONOMIC CRISIS INFLUENCE ON THE ROMANIAN CONSUMER BEHAVIOR', Annals of 'Constantin Brancusi' University of Targu-Jiu, 2015 fur: Bălău Mădălina, Ariton Doinița, 'Modelling the Choices of Romanian Consumers with Theories of Expected Value in the Context of the Current Economic Crisis', Danubius International Conference Centre, 7th International Conference on European Integration - Realities and Perspectives, 2012

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